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Hayden Cox
Hayden Cox (born 7 February 1982 in Sydney, Australia) is an award winning. surfboard designer, entrepreneur and founder of Haydenshapes Surfboards. He is also the inventor of patented parabolic carbon fibre frame surfboard technology FutureFlex sold globally, along with his brand Haydenshapes, in over 70 countries. He is recognised for his innovative use of custom designed materials, modern construction methods and entrepreneurialism in business
==Career==
Hayden Cox studied at Knox Grammar School on Sydney's North Shore. His Father was a scientist and his Mother a teacher and property developer. At the age of 15, Hayden Cox broke his favourite surfboard and did not have the money at the time to purchase a new one so he decided that he'd learn to make one instead. At the age of 16 he coded his first website and began to sell surfboards under his new business "Haydenshapes Surfboards" to friends, locals and teachers at school. After a short-lived attempt at university to study a degree in business, Hayden decided to focus solely on his budding surfboard business and opened his first factory in Mona Vale, New South Wales at the age of 20. Determined to reinvent the design and construction of the traditional 'wooden stringer' surfboard, he began experimenting with unique materials and construction techniques to test new flex patterns and how it affected performance. Former world champion surfer and fellow Sydney Northern Beaches local Tom Carroll was the first person to road test Cox's newly created prototype "FiberFlex" (now known as FutureFlex), which was later refined and launched into the market in 2006. Since then, the champion surfer has referred to the technology as a "Ferrari". Nearing bankruptcy during the challenging economic climate of the Financial crisis of 2007-08, Cox re-evaluated his entire business strategy/model and in late 2011, he inked a worldwide distribution deal with Global Surf Industries. As a key part of his involvement in the new partnership, he spent time relaunching and retraining the offshore manufacturing facility production lines and improve quality to match that of what he was producing locally at the time in Sydney, Australia. Following the success of the brand launch into the global market and worldwide best selling Haydenshapes design "Hypto Krypto", Cox relocated to Los Angeles where set up a second custom factory and office facility.
Hayden Cox has collaborated on a number of notable design projects in conjunction with Haydenshapes Surfboards with key brands, some of which include Alexander Wang (designer), Audi and Quiksilver. In 2014 he spoke on stage at international design event Semi-Permanent and exhibited a first of its kind surfboard installation at Carriageworks Sydney. He recently signed a book deal to author his first novel with major "Big Five" publisher Simon & Schuster due for release in 2016.
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